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Details of Tension between Fortnite and Apple

Before leaning on the animosity between Epic Games and Apple, he must not have taken a close look at the events of IBM and 1998 Microsoft of 1984, on which Epic based its movements.

In 1984, Apple launched the computer company Macintosh. It also identifies this computer as a user-friendly product. But the Macintosh’s debut ad is still being talked about even today. The ad is inspired by George Orwell’s 1984 novel. From Apple’s perspective, IBM has built a monopoly on computer technologies and wants everything for itself. That’s how Steve Jobs describes the hugely resonant ad shown during the Super Bowl.

Years later, this time Epic referenced the same ad, accuseing Apple of having a monopoly and violating the App Store agreement.

In another case that began in 1998, Microsoft was sued for dominating OEM manufacturers. The trial, conducted under United States anti-monopoly laws, ended in 2001.

As a result of the lawsuit, Microsoft agreed to open its APIs to third-party developers for the next five years. Windows’ internet explorer imposition has ended and users have started selecting their default browser.

These are the two key events epic games uses against Apple on which it is based. Now let’s get back to the present and try to find out what Epic Games is planning.

Epic Games has explicitly broken both the App Store and Google Play Store agreement by putting its own in-app payment system on Fortnite. As a result, he was first kicked out of the App Store and then from the Google Play Store.

The company also filed a monopoly lawsuit against Apple at the same time and asked for support, a reference to Apple’s 1984 commercial.

Why Was He Prosecuted?

At the heart of Epic’s case is a 30 percent cut in digital services. So every time you make a shop on your iOS devices, 30 percent of the revenue goes to Apple. Every time you buy a game on Steam, 30 percent of the revenue goes to Valve. Every time you make a purchase from the Google Play Store, 30 percent of the revenue goes to Google.

And developers don’t really, really like these cuts. In fact, according to the BBC, last month an app developer described Apple as a mafia.

Epic Games, on the other hand, has done different things over the years with the wind from Fortnite. He wants to break steam’s dominance in the PC market by going to a deal with big developers. It even cuts 12 percent from developers, compared to 30 percent of Steam.

Epic’s CEO Tim Sweeney, by contrast, has been targeting Apple and Google in his remarks over the years. He complained that the cut was too high, which was reflected in the prices.

However, while an alternative to Steam and the Google Play Store can be produced, Apple’s system does not have such an option. It’s impossible for you to use a marketplace outside the Apple ecosystem on mobile devices. That’s why you have to comply with Apple’s contracts.

But it’s important to remember. All other systems are on. Windows and Android can be installed on any system. But on the other side these are Apple’s own devices, these are Apple’s own operating systems and Apple’s own app marketplace in the App Store. The biggest reason for the controversy and the fact that 30 percent is a nuisance to developers is apple’s exclusive deal with Amazon a few years ago.

Fortnite Removed From Google Play Store

At the same time, a spokesperson for Google said that Fortnite had violated the contract, but that Epic could do whatever it could through its site because Android is already an open system. So there’s nothing wrong with the Android side like Apple is for now.

What’s wrong with that? The only way to download and use apps on Apple’s mobile devices is through the App Store. So from now on, players will not be able to download Fortnite to iOS and iPadOS devices. Fortnite will become unplayable as downloaders will not get the next update.

Apple On A Serious Sale for Amazon Prirme Video

Eddy Cue, a key Apple reporter from Bloomberg, went for a significant discount on this outage so Amazon could put Amazon Prime Video in the App Store. Mark Gurman’s sharing of the deal on Twitter on July 30 resonated greatly.

Apple and Amazon signed a special agreement, lowering the deduction to 15 percent. In fact, when we look at amazon CEO Jeff Bezos’ statements about the App Store in 2016, we see traces of a similar complaint.

In an interview with the Verge, Bezos stated that Apple should offer better terms to bring the app to the App Store. And a year after that announcement, the two companies agreed on 15 percent.

It’s no coincidence that Epic Games took action just 14 days after the documents were released on July 30th.

It’s also no coincidence that Epic CEO Tim Sweeney accused Apple of thugs on August 6, and put Fortnite alongside examples of XCloud, Stadia, and GeForce NOW. Epic Games has filed a lawsuit against Apple’s own ecosystem. Of course, from now on, the U.S. government will be shaped by what happened between Epic Games and Apple.

Nevertheless, it is important to remember that we are not going to be able to do that. Epic Games was aware of the disruption made by both Google and Apple when entering into the job and signed this contract. Now he rejects the same contract signed by him. We can say that the biggest premise here is the documents put out by investigative journalist Eddy Cue.