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What is Play Store Optimization How To | For Developers

In the mobile app store, Google Play Store, thousands of similar apps compete with each other, each in its own category, out of over 2 million apps. In this case, it is of great importance for the applications to be at the top of the lists and to increase the number of downloads. With the ASO studies made for this, it becomes possible to list the applications above the search results of the users.

ASO, which is the abbreviation of “App Store Optimization”, is the process of optimizing an application with various methods in order to rank at the top of the searches in the stores where mobile applications are downloaded.

Whatever SEO work done for websites, ASO work for applications on the Play Store is also. In other words, Play Store Optimization should be done in order to increase the click and download rates of the application, to receive more ads, to rise to the forefront and to be more popular. The probability of discovering an application under ASO study increases and it succeeds in attracting the attention of users by standing out among thousands of applications in the same category.

What is ASO? What You Need to Know About App Store Optimization

Nowadays, mobile organic traffic rates are increasing and mobile SEO is of increasing importance. In the digital world where sites exist not only with mobile versions but also with APPs; SEO studies for applications are also an issue that should be taken into account for application developers.

What is ASO?

ASO, that is, APP store (mobile application) optimization, is all of the efforts to make an application SEO compatible and to increase the visibility of applications in search results. While there were more than 2.8 million applications in the Google Play “Store” in March 2017; It is known that there are 2.2 million applications in the Apple App Store. With the developing competition in the application world, it becomes difficult to increase the visibility of applications and to highlight them.

How is Mobile Application Optimization done?

Keyword Analysis:

The first thing that comes to mind when ASO is mentioned; It should be ‘keyword analysis’ that forms the basis of SEO studies. Users search for specific words while searching in app stores. In order for your application to stand out, you must first determine your keywords correctly.

APP Icon:

The application logo is the first area that attracts users’ attention. Studies have shown that well-designed logos can increase by 560%. Your logo is catchy; For corporate brands, it is recommended to be attractive and representative of the brand.

Videos and Screenshots:

You can enable your users to get more detailed information about your application with application previews in Apple Store and videos in Google Play Store. Video and previews are recommended to further enhance the user experience.

Screenshots will also be useful for promoting your application like videos. However, it is recommended that you use the most important ones when choosing screenshots. In particular, you can use the benefits of your application by adding text to screenshots that describe its content.

Title and Desciption Structures:

For GOOGLE PLAY STORE

URL + Title + Description

It is important to include the brand name for corporate brands in the URL structure. For other applications, it is recommended to pass the application name. Title should also be created to include the brand name for corporate brands. At the same time, by passing the word mobile as ‘Brand Name Mobile’ in the title; Consider increasing the visibility of your app in brand mobile searches.

In the Description field, you should mention the features and purpose of your application and its benefits to users. The recommended description structure for e-commerce sites and corporate brands is to include information about the brand.

For APPLE APP STORE

URL + Application Name + Description

It is important to include the brand name for corporate brands in the URL structure. For applications such as personalization or games, it is recommended to pass the application name. Unlike Google Play, you need to edit the application name instead of the title for the Apple APP Store. Again, in the word mobile, you can create an application name that includes the word mobile, such as “Brand Name Mobile” to increase the visibility of your application.

The description should also include the features, purpose and user benefits of your application as in the Google Play Store.

Application Fee:

The biggest factor affecting the number of paid app downloads if your app will be the price. The availability of free apps similar to your app also affects this. To be successful with a paid app, you need to have a specific brand or have a very powerful and unique service. If you want to determine a figure for wages; In this case, you can try different figures with the A / B test and optimize the price.

Reviews and Ratings:

Many studies show that there is a link between app ratings and reviews and download counts. It is a fact that as the application ratings increase, the number of downloads increases. You can ask your users to review and rate your app. However, it is recommended that you choose the best time to send these notifications. Comments or rating notifications that you send during the purchase or, for example, for games at the most important part of the game, will have a negative effect.

Application Updates:

To increase the user experience, you should regularly monitor the live status of your application on devices; You should consider user comments and update your application accordingly.

A little suggestion on updates; you just have to make sure that the update really adds value to your app. Updating is recommended if there is a new feature or fixes that improve the user experience.

Backlink studies:

Having high quality backlinks is the most important part of an effective SEO. This situation is also valid for mobile search results and therefore APP store optimization. You should strengthen your work by getting backlinks from sites with high domain authority. These backlinks can also be, for example, from an article listing similar apps to you. Promoting your app on different channels or with paid ads will also be a good way to increase your downloads.

What is a Single Snippet?

The most common search result for apps in search results is a single snippet. This area includes the application name, the average rating, the number of downloaders, the description content, and a field with information about whether the application requires payment, and the download button.

To be featured in search results as a single snippet, a specific piece of code must be added to your home page. Required fields in this code snippet; You must fill in your application’s information.